Blog Prompt: Transmedia Storytelling

Here is a short video of Henry Jenkins, author of our textbook, discussing the growing importance of transmedia storytelling. He insists here that such storytelling is becoming increasingly important as a Hollywood strategy but is also becoming popular with amateurs, fans, who are creating their own transmedia projects. What do you think of Jenkins' arguments here? And what are some of your favorite examples of the sort of transmedia storytelling he discusses in his book and this short video interview?